Small Business Email

If you are online for a while, someone will tell you need to do email marketing. But it helps to know what it is and how you can use it. This type of marketing can add a little bit of work to your business website, but small business email marketing can help your sales. This gives you more opportunity to spend time with your visitors.

What is small business email marketing?

Email marketing means sending email to your subscribers. Subscribers are people who agreed to receive your email. You can send them regular emails, newsletters or specials.

How do I get subscribers?

If visitors fill out a form at your business you can add them to your subscriber list. A great an advantage of a website, is that your visitors can fill out a form there. This will add them directly to your autoresponder.

Why will subscribers join my list?

Offer a discount in exchange for joining your newsletter. You can also offer a free report that the autoresponder will send automatically. Another suggestion is telling potential subscribers that you will send a newsletter with special coupons every month. You can then send your subscribers regular emails. If your service is something like roofing, you can offer a free report about best types of roofing materials. Then tell your subscribers when a type of material is discounted or discontinuing.

Do I need an autoresponder?

An autoresponder is a service or program that allows you to email all your subscribers easily. Services, while typically charging a monthly fee are more dependable than an autoresponder program. The autoresponder services allow you to send offers as a broadcast to all your subscribers.

How does this help my sales?

The more often you and your business are seen by your potential customers and clients the more likely they are to buy from you. Restaurants tell their subscribers about special offers, and give coupons, which brings in visitors. Someone interested in a report about roofing material will probably be buying, but they may not be interested right away. If your company sends an off season discount you might get buyers. You might be surprised that the discontinued orange shingles might sell with an online discount.

Is it hard to get started?

Most autoresponder services require that you copy a bit of code and paste it on your website. The code will insert a form for your visitors to fill out. Then the autoresponder will automatically send them a confirmation, followed by their first email. The autoresponder is what make it easy to be in front of potential consumers, which means more sales.