Marketing the Right Way

E-Mail marketing can bring you a great fortune and help you establish your business if you do it right way. These days most internet marketers use email marketing just to convert website visitors into prospects or subscribers. This is one of the best strategy to market yourself, your product or website but, email marketing can be done in many different ways that help you build relationship with your customers. I will talk about some of the effective methods that you can put into practice to learn and apply email marketing the right way.

Since we talk about email marketing the right way, you must keep in mind that spamming is strictly not a thing you are looking for. To avoid spam, you must choose an email marketing program that specifically asks for a subscriber's permission to send out emails. That ensures that readers are interested in receiving emails from you or your company. This also benefits you in one way that you are delivering your important information to legitimate subscribers.

Lets now talk about the ways you can use your email program. Some of the popular ways to capture your website visitors email address are to giveaway some free gift in exchange of their name and email address, some companies ask to fill up a survey, some ask to register for free to become a lifetime member, you can also provide a 10 day training to capture their email address. What I always do is give them my ebook completely free that has already bring me enough money. So in exchange of free valuable information most visitors do not mind to become my subscribers. This is usually referred to as Reciprocity. You give out some valuable information for free and gain their personal details such as email address.

Now comes the delicious part of email marketing. Once you learn how to capture and develop a huge list, you must now learn to deliver emails to them in professional manner. Most of the email marketing program providers these days render a facility called "Follow Up Messages". You can create a set of emails that automatically sent out at a regular interval. You can set this interval of your own choice. Lets say you can send out a set of email everyday, single email per day. My first set of follow up messages was a 10 day free course on internet marketing. I only had to set it up once. Then whoever subscribes at any point of time, all 10 emails used to get delivered each day to a particular subscriber. Another important feature is Broadcasting. Suppose you have a recent information that you have to send out immediately to your subscribers, you can use broadcast to deliver your message to all of your subscribers.