Newsletter Campaign

Distributing a newsletter can be an integral part of putting together an email marketing campaign. A newsletter is a great way to get a lot done in a single communication. For example, you can keep your prospects up to date on your company; you can introduce a new product, and you can build your prospects' trust. If not done well, however, your newsletter may be doomed to failure.

3 Newsletter Tips for Email Marketing

1. Make Sure It is a Newsletter

When you decide to distribute a newsletter, while it is fine to have an ad or two on its pages, make sure that most of the content is newsworthy. While it can be news about your company or even an employee, make sure that it also contains information that is valuable to your reader.

For example, if you sell shoes, your newsletter can contain articles on jogging, fashion, back pain or even posture, and these are all topics that a reader may find interesting. By covering topics that indirectly or directly pertain to shoes, you are making a connection between your product and the articles. You can include a coupon in your newsletter, or simply insert a modest sized ad within the pages of your newsletter, and your prospects will be clever enough to make the connection between the article topics and you

2. Include Quality Content

By focusing on the content of your newsletter, you will be supplying the prospects with information that they can use. Remember that this is not an overt sales mechanism. A newsletter should contain news, and it is another venue for you to get your brand in front of your customer. So by including information on topics related to your product, you are indirectly marketing your product, and you are providing the subscriber with interesting and relevant content that really interests them. If you always give your subscribers something of value, then they will look forward to receiving your email.

3. Provide Clear Opt Out Instructions

Any email marketing campaign is about building trust with your subscribers, so you always want to give them what they want. If your subscriber wants to opt out of your newsletter, do not make it hard for them to do so. All you will do is alienate them and very likely lose a customer prospect. If you let people opt out easily, then you will build a reputation that is respected in your niche. When people know that they are not trapped into receiving your newsletter, they may also decide to opt back in.

Expect for your newsletter to take a while to build a strong readership. You need to let your readers realize that you are distributing a real newsletter and not just marketing material, and as they come to depend on your newsletter for niche information, your subscriber base will grow.

By following these simple suggestions for your email marketing campaign, you can avoid making classic mistakes that so many new online marketers make.